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Producing marketing knowledge: 4 approaches
Find Maria MERCANTI-GUERIN's new video analysis, Senior Lecturer HDR at the Sorbonne Business School, carried out in partnership with Xerfi Canal and ...
The DBA for the benefit of companies - What recommendations can be mad ...
Find the new video analysis by Jean-Pierre HELFER, Professor Emeritus at the Sorbonne Business School, produced in partnership with Fnege Médias.
The Sorbonne Business School enters a new era
At a time when the Sorbonne Business School has just made the transition to Extended Responsibilities and Competences (RCE) and signed the lease for i ...
Brands and Metaverses: on the offensive against the younger generation
Find Maria MERCANTI-GUERIN's new video analysis, HDR Associate Professor at the Sorbonne Business School, produced in partnership with Xerfi Canal and ...
2024, together towards a new era
The entire Sorbonne Business School team sends you its best wishes for 2024.
Russia's all-out information war
Find the new article by Christine DUGOIN-CLÉMENT, affiliated professor at Sorbonne Business School.
What if solitude were the real evil of the century?
Find the new article by Cécile DUTRIAUX, Doctor in Management Sciences at Sorbonne Business School.
Over-indebted households: how France changed its philosophy
Find the new article by Ydriss ZIANE, Senior Lecturer HDR at the Sorbonne Business School.
Become a management researcher
Find the new video analysis by Géraldine SCHMIDT, Professor at the Sorbonne Business School and Hervé LAROCHE, Prof ...
RGPD: five years on, the difficult role of data protection officers
Find the new article by Odette SIMOES, Associate Professor at Sorbonne Business School.
Playing with waste to promote sustainable development in local areas
Find the new video analysis by Olivier CRISTOFINI, Senior Lecturer at the Sorbonne Business School, produced in par ...
What is gamification?
Find the new video analysis by Olivier CRISTOFINI, Senior Lecturer at the Sorbonne Business School, produce ...
In the U.S., an anti-responsible investment movement is taking shape
Find the new article by Jérôme CABY, Professor at Sorbonne Business School.
The battle of Soledar: military... and communication lessons
Find the new article by Christine DUGOIN-CLÉMENT, Affiliate Professor at Sorbonne Business School.
Climate skepticism: manipulation by the media and social networks
Find the new video analysis by Maria MERCANTI-GUERIN, HDR Senior Lecturer at The Sorbonne Business School, produced ...