Find the new video analysis by Olivier CRISTOFINI, Senior Lecturer at the Sorbonne Business School, produced in partnership with Fnege Médias
Gamification involves applying the principles and mechanisms of games to serious contexts. It thus helps, through play, to engage in behaviors that are desired, but whose adoption runs up against habits that are deeply ingrained. Liu, Santhanam, and Webster (2017) explain how a so-called "gamified" system can lead individuals to sustainably adopt a new behavior. This system is built around gamified objectives, objects and interactions that maintain motivation to adopt new behaviors, despite the repeated efforts required to do so. Gamification combines social emulation, learning and emotions to move from intention to action when it comes to adopting new behaviors.