Géraldine MICHEL
Professor
Géraldine MICHEL, Professor at the Sorbonne Business School and Director of the Brands, Values & Society Chair. Her research focuses on brand management. Author of 4 books, she publishes numerous articles in leading international journals. She teaches brand management in France and abroad in specialized programs, and also carries out consulting assignments for companies on brand development issues. She was also co-editor-in-chief of Décisions Marketing magazine from 2017 to 2021.
Domaine(s) d’expertise :
Program management
Director of the Executive MBA MAE China (Beijing)
Chair management
Director of the Chair Brands, Values & Society
Pedagogical responsibility
Co-director of the Marketing, Sales major
Scientific activities
- Since 2022
Co-guest editor of the special "Luxury" issue in Journal Business Research.
Co-guest editor of the special issue "The place of brands in society" in Décision Marketing 2025 - Since 2018
Member of the editorial board of the Journal of Business Research (CNRS 2) - Since 2016
Member of the editorial board of the journal Recherche et Applications en Marketing(CNRS 2)
Member of the French Marketing Association
Awards and honors
- 2023 - Finalist for the Syntec Conseil en Management award, Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands, Journal of Business Research, (2022), J. Volpert and G. Michel
- 2019 - Finalist for the Syntec Conseil en Management prize, The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception, Journal of Business Research, (2019), M. Merk and G. Michel
- 2019 - Chevalier dans l'ordre des palmes académiques
- 2019 - Nommée membre du jury du premier concours national d'agrégation de l'enseignement supérieur pour le recrutement de professeurs des universités en sciences de gestion (Agrégation externe)
- 2014 -. Nommée membre du jury du second concours national d'agrégation de l'enseignement supérieur pour le recrutement de professeurs des universités en sciences de gestion. (Agrégation interne)
- 2009 - Syntec Conseil en Management Best Marketing Article Award, "Stratégie d'extension de gamme verticale : analyse de l'effet de halo de la marque selon les niveaux de gamme".
- 1999 - Grant from the French Ministry of Education and Research for publication of my thesis in book form: "Stratégie d'extension de marque" édition Vuibert.
- 1997 - Prix de thèse Paul Nicolas de l'académie des sciences commerciales: "L'impact de l'extension de marque sur la marque: contribution de la théorie du noyau central à l'analyse de la structure internet de l'image de marque".
Chair management
Brands, Values & Society
The aim of the Brands, Values & Society Chair is to encourage the creation, dissemination and exchange of knowledge on the brand management issues facing organizations today (employer brands, responsible brands, brand resistance, the consumer-citizen, interactions on social networks, etc.) and involving different components (marketing, HR, strategy, finance, legal, etc.).
