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Digital advertising and carbon footprint: how to reconcile performance ...
Find the new article by Nadr El Hana, Senior Lecturer The Sorbonne Business School, Galina Kondrateva, Teacher-Researcher at EDC Paris Business School...
The success of food scanning apps like Yuka in an age of mistrust
Find the new article by Jean-Loup Richet, Senior Lecturer at the Sorbonne Business School, Béatrice Parguel, CNRS Research Fellow, Université Paris Da...
When the imaginations of brands inspire us
Find the new article by Géraldine Michel, Professor and Valérie Zeitoun, Senior Lecturer at the Sorbonne Business School!...
To meet certain business challenges, a doctorate may be the solution
Find the new article by Jean-Pierre Helfer, Professor Emeritus at the Sorbonne Business School and Michel Kalika, Professor Emeritus, at iaelyon Schoo...
Can free public transport be generalized?
Find the new article by Ydriss Ziane, Senior Lecturer HDR at the Sorbonne Business School!