Publié le 03/05/2024

Vietnamese Master of Marketing & Sales students at a seminar in Paris

From April 15 to 26, 2024, the Sorbonne Business School welcomed Executive Master Marketing & Sales students from Hanoi and Ho Chi Minh City in Vietnam as part of their international professional seminar.

Vietnamese students from the class of 2023-2024 of the Master Marketing & Sales were in Paris for this seminar rich in exchanges and company visits and thus discover the multicultural challenges of marketing.

Organized with ESCP Europe, this continuous education program is being developed in Vietnam in partnership with the Franco-Vietnamese Management Center (CFVG) in cooperation with the Hanoi and Ho Chi Minh City Universities of Economics.

As part of the Hanoi and Ho Chi Minh Master Marketing seminar, students had the pleasure of visiting Reims and its champagne house "Lanson"as well as the ADP group "Aéroport de Paris"and l'Oréal on the theme of the module taught by Ouidade Sabri: Promoting & advertising - Integrated Marketing Communication in a Digital Era.

We'll catch up with our Vietnamese students at the Sorbonne, at the end of their training, for their awards ceremony!

Vietnamese students pictured on the IAE Paris-Sorbonne biopark campus Vietnamese students photographed in an amphitheatre at IAE Paris-Sorbonne

Jean-Pierre HELFER in front of a slide of the IAE Paris-Sorbonne and the Aéroport de Paris groupVietnamese at L'Oréal headquarters with a slide