Affiliate Professor


A graduate of ESSEC business school, Pascal BUCALO spent the first half of his career working in marketing and sales for French and international FMCG groups. He continued his career as a start-up developer in new retail technologies (interactive kiosks), and as a shopper and e-commerce expert for the brands and pricing of major food and specialty retailers. Pascal BUCALO is currently category management director for an international FMCG SME.


Program management

Pedagogical coordinator of the Distrisup Management Bachelor's degree

Corporate activity

Category Management, Retail, data consultant
Member of the national DistriSup network

Awards and honors

  • 2001 - Prix Innovation Retail Equipmag
  • 1996 - Grand Prix Publicité Seniors Vieux Papes
  • 1987 - Grand Prix Evénements LSA Maison du Café