Dimofte

Prénom: 
Claudiu
Date de début: 
17 October 2016 - 31 October 2016
Chapô: 

Professor of Marketing from San Diego University, Member of the editorial committee of the Journal of Consumer Psychology, has visited the Marketing Department of IAE Paris from October 17th, 2016 to October 31st, 2016. He is cooperating on research projects with the members of the department. He presented his research on The Relevance of Unconscious Consumer Cognition for Brand Management Decisions” at a conference of the Brand and Values Chair.

URL université: 
http://www.sandiego.edu/