Master in Marketing Sales & Services (Vietnam)


A complete range of tools and techniques in a part time programme design for professionals

A tailor-made programme for professionals

Master Degree awarded by University of Paris Sorbonne – IAE de Paris in collaboration with ESCP Europe.

A specialized programme in Marketing taking into account the existing and future needs of companies to support the Vietnamese economy’s tremendous growth

  • A focus on corporate issues and professional skills
  • A truly international programme and context
  • A pedagogy based on interactive learning, 
  • with a particular focus on personal development and leadership
  • An opportunity for participants to develop research and consultancy skills
  • A part-time programme with evening and week-end classes that allow you to pursue your career

Who should attend this programme?

  • Young high potential managers with significant experience in Marketing (marketing, communication, sales & services) eager to develop their professional skills and and fast-track their career.

  • Marketing executives wishing to update and consolidate their knowledge with the latest marketing tools & techniques.

  • General Managers or engineers wanting to have an indepth understanding of Market forces and dynamics and how to master them.

At the end of the Program, the students are awarded a Master's degree delivered by University Paris 1 Pathéon - Sorbonne and a joint certificate between Sorbonne Graduate Business School, ESCP-Europe and the local partner (University of Economics in Ho Chi Minh City and National Economics University in Hanoi).
All courses are delivered by faculty from ESCP-Europe and Paris Sorbonne University and, for some specific topics, by experts/professionals selected by those institutions.

Professor Nathalie Prime is the Co-Director of the Program on behalf of ESCP-Europe


Présentation autre langue: 




  • 16 months

  • 14 modules

Course scheduling

  • 24-hour course per session + 6 focus-hours

  • Evenings and week-ends




University of Economics
54 Nguyễn Văn Thủ, Đa Kao, Quận 1 Ho Chi Minh City
10° 47' 26.9844" N, 106° 41' 57.48" E
National Economics University
207 Giải Phóng Hai Bà Trưng, Hanoi
21° 0' 6.876" N, 105° 50' 30.372" E
Candidature & contact
Candidature et contact: 

Admission process

Pre-admission online on
From March
June - Pre-selection on application form 

In order to assess candidates’ suitability for the programme, we need:

  • a printed version of your online application

  • a detailed curriculum vitae (CV)

  • a cover letter explaining the interest in MMSS and the motivations of the candidates personal references: at least one reference from a previous employer, a colleague or a professor

  • University Degree (Certified copy) & Transcript – Passport Photo

  • Application fees amount to 1 000 000 VNĐ (non-refundable)

Completed application must be submitted with all support documents before June 25 at CFVG. (From Monday to Friday: 9h-12h & 13h30-18h)

  • July - Interview 

Once your application is reviewed and accepted, you will be invited to attend an interview conducted by a selection committee made up of at least one scientific director of the programme and a CFVG director or professor. During this interview conducted in English, candidates have to demonstrate their ability and motivation to succeed in the programme.

  • July - Final decision 

Within two weeks after the interview, after recommendations from the selection committee are approved by ESCP and Paris Sorbonne University, candidates will be informed about the result of their interview and told either (a) that they have been selected, (b) that they are on the waiting list, or (c) that their application has been unsuccessful.

  • October - programme opening

Entry requirements

  • A bachelor degree

  • 3 years of working experience in marketing or after completing the 1st year of CFVG MBA

  • A good ability to understand, speak and write in English

We are seeking ambitious candidates who are likely to have successful future careers. Only experienced individuals who hold a university degree are admitted. All candidates must demonstrate that they have the experience and the motivation to benefit from and contribute to the programme. All the courses are delivered in English; it is therefore essential that participants speak, write and understand English fluently.

Responsables pédagogiques: 
Liste des partenaires: 
Coût de la formation: 


CFVG programmes are subsidized by the French Ministry of Foreign Affairs. Tuition fees for the whole course amount should be advised at CFVG office and include course material, full access to CFVG library and facilities.

The tuition fees do not include the compulsory study trip to France, the cost of which is estimated to 50 000 000 VNĐ including airplane tickets, transportation within Paris & accommodation.


Preferential loans

Each year, CFVG negotiates with the main banks, preferential rate loans to help students to finance their studies. Detailed conditions of the loans can be obtained at CFVG.

15 mois
Rythme des cours: 
Cours du soir
Documents à télécharger: 
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